Ford Bronco (First Generation)
$40,000-150,000+ Truck Ford Muscle Era

Ford Bronco (First Generation)

1966-1977

Why this vehicle matters

The first-gen Bronco was Ford's answer to the Jeep CJ — a no-nonsense, purpose-built 4x4 for people who actually needed to go off-road. The short 92-inch wheelbase made it absurdly maneuverable in the rocks and woods. The removable hardtop made it a convertible. The V8 option made it fast. For a decade, the Bronco was the serious choice for serious off-roaders. Then the O.J. Simpson chase in 1994 made it famous for entirely different reasons. Today, the early Bronco is one of the hottest collector trucks on the market, with values that have tripled in a decade.

Patina notes

The early Bronco's simple body panels develop surface rust that looks authentic. Original Wimbledon White, Ivy Green, and Candy Apple Red with honest patina are highly desirable. The aftermarket now offers reproduction everything, so pristine examples are increasingly common. Watch for rust in the floors, rockers, and especially the area behind the rear wheels where mud collects. The roadster and half-cab models are rarer and more valuable. A driver-quality Bronco with good bones is still a reasonable entry point.

Ownership reality

The early Bronco aftermarket exploded in the 2010s. You can build a complete Bronco from reproduction parts. Companies like ICON and Gateway Bronco build restomod versions for $200K+. For regular enthusiasts, the V8 models are the sweet spot — reliable power, reasonable fuel economy, and adequate cooling. The inline-6 models are gutless but period-correct. The 3-speed manual transmission is agricultural but robust. Modern upgrades like disc brakes and power steering are common and don't hurt value.

The verdict

Buy if

You want the original American compact SUV. You appreciate functional simplicity over modern convenience. You're okay with a vehicle that now costs more than a new car.

Skip if

You need modern safety features. You want something that's comfortable on long highway drives. You're not prepared for the quirks of 1960s engineering.

What to look for

  • Floor pan rust, especially under rubber mats
  • Rocker panel rust behind the doors
  • Rear wheel well rust from mud accumulation
  • Frame rust at body mounts and suspension points
  • Dana 44 front axle vs Dana 30 (value difference)
  • Transfer case condition (Dana 20)
  • Original hardtop condition

Common problems

  • Drum brakes are inadequate (disc conversion common)
  • Manual steering is heavy at parking speeds
  • Fuel tank location (in cab) is a safety concern
  • Transfer case shifter linkage wears
  • Door hinges sag over time
  • Windshield frame rust

Parts & community

Parts sources

  • Bronco Graveyard
  • Wild Horses 4x4
  • Tom's Bronco Parts
  • James Duff
  • LMC Truck

Forums & communities

  • Full Size Bronco Forums
  • Early Bronco Forum
  • Ford Bronco Zone
  • BroncoCorral.com

Sources

Specifications

Engine 170 I6 / 200 I6 / 289 V8 / 302 V8
Power 105-205 hp
Torque 158-300 lb-ft
Transmission 3-speed manual / 3-speed auto (C4)
Drivetrain 4WD (Dana 20 transfer case)
Weight 2,900-3,400 lbs
Wheelbase 92 inches
Production 225,585 (total first-gen)

Notable Features

  • Purpose-built off-roader
  • Removable hardtop
  • Three body styles: wagon, half-cab, roadster
  • Short wheelbase for maneuverability

About Ford

The company that put America on wheels. From the Model T to the Mustang, Ford defined American automotive culture.

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