carstrucks
AMC
USA · Founded 1954
The scrappy underdog of American automakers. AMC punched above its weight with innovative designs that Detroit's Big Three wouldn't touch.
Heritage
American Motors Corporation was formed from the merger of Nash-Kelvinator and Hudson. Without the resources of GM, Ford, or Chrysler, AMC had to be different to survive. That desperation bred creativity: the compact Rambler, the wild Pacer, the genuinely innovative Eagle. They took risks the big guys wouldn't. Sometimes it worked (Jeep acquisition, the Eagle). Sometimes it didn't (Pacer, Gremlin styling). But they were never boring.
