motorcycles

Vespa

Italy · Founded 1946

The Italian scooter that rebuilt postwar Europe and became a symbol of la dolce vita.

Heritage

Piaggio built aircraft during WWII. When Italy lost, they needed something else to make. Corradino D'Ascanio, an aeronautical engineer who hated motorcycles, designed the Vespa to be everything motorcycles weren't: clean, easy to ride, and able to protect your clothes. The monocoque steel body was aircraft thinking applied to transportation. Enrico Piaggio supposedly said 'Sembra una vespa!' (It looks like a wasp!) when he first saw it. 'Roman Holiday' made it a movie star. The Mods made it a subculture icon. Sixty million later, Vespa is still the scooter that all other scooters are measured against.

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Vespa Vehicles (1)