cars
Acura
Japan · Founded 1986
Honda's luxury division. Proof that Japanese manufacturers could build world-class sports cars and make them reliable too.
Heritage
Acura was created when Honda realized American buyers would pay more for a premium badge. The Legend sedan was nice. But the NSX changed everything. Ayrton Senna helped develop it. Honda engineers created the first all-aluminum monocoque production car, with a mid-mounted V6 that revved like a motorcycle. Ferrari was alarmed enough to respond with the F355. The NSX proved that a supercar could be driven to work every day, then track-day'd on weekends, without drama. That was revolutionary.